Privacy Policy

Last updated: September 30, 2026

This Privacy Policy explains how Luminadigitl LLC ("we", "us", "GamingRift") collects, uses and protects your personal data when you visit gamingrift.com (the "Site"). GamingRift is operated primarily for a United States audience. Where visitors are located in the European Economic Area or the United Kingdom, we also process data in accordance with the GDPR.

Who we are

The business responsible for your personal data is:

Data we collect

We collect the following categories of data:

  • Usage and analytics data: pages viewed, time spent, referring pages, approximate location (country/region), device type, browser and operating system, collected through our analytics tool.
  • Advertising identifiers and cookies: identifiers set by advertising cookies to serve and measure ads, and — where you consent — to personalise them.
  • Technical data: IP address (which may be truncated/anonymised), and log data generated automatically by your browser.
  • Data you provide directly: for example, if you contact us by email, the content of your message and your contact details.

Purposes of processing

  • Operating, securing and maintaining the Site;
  • Measuring audience and understanding how the Site is used (analytics);
  • Displaying advertising and measuring its performance;
  • Personalising advertising (only with your consent);
  • Responding to your requests and messages.

Legal bases (EU/UK visitors)

  • Consent (Art. 6(1)(a) GDPR): for non-essential cookies, audience measurement, and personalised advertising. You may withdraw consent at any time.
  • Legitimate interest (Art. 6(1)(f) GDPR): for keeping the Site secure, preventing abuse, and basic operation. You may object to processing based on legitimate interest.
  • Performance of a contract or pre-contractual steps / legal obligation where applicable.

Third parties and recipients

We share data with the following categories of service providers and partners, who process it on our behalf or as independent controllers:

  • Google AdSense and advertising partners: to serve, cap and measure advertising. See Google's Privacy Policy and how Google uses data.
  • Analytics provider: Google Analytics, via Google Tag Manager, to measure audience.
  • Hosting and infrastructure: Cloudflare, Inc.

We do not sell your personal data for money. As described under "Your privacy rights (California residents)" below, our use of advertising cookies may be considered "sharing" for cross-context behavioral advertising under the CPRA, and you can opt out at any time.

International data transfers

Luminadigitl LLC is a United States company; some of our providers are also located outside the European Economic Area. Where personal data of EU/UK visitors is transferred internationally, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or applicable adequacy frameworks.

Data retention

We keep personal data only for as long as necessary for the purposes described above:

  • Analytics data: up to 14 months;
  • Advertising cookie data: for the lifetime of the relevant cookies (see our Cookie Policy);
  • Email correspondence: up to 3 years after the last contact.

Your privacy rights (California residents)

If you are a California resident, the CCPA/CPRA gives you the right to:

  • Know what personal information we collect, use, disclose and share, and why;
  • Delete personal information we have collected from you, subject to certain exceptions;
  • Correct inaccurate personal information;
  • Opt out of the "sale" or "sharing" of your personal information, including for cross-context behavioral advertising — you can do this at any time via the "Change my cookie preferences" button on our Cookie Policy page, or by rejecting non-essential cookies in the consent banner;
  • Non-discrimination for exercising any of these rights.

To exercise a California privacy right, contact us at support@gamingrift.com. We may need to verify your request before acting on it.

Your rights (EU/UK residents)

Subject to applicable law, you have the right to:

  • Access the personal data we hold about you;
  • Rectify inaccurate or incomplete data;
  • Erase your data ("right to be forgotten");
  • Restrict or object to processing, including processing based on legitimate interest and direct marketing;
  • Data portability — receive your data in a structured, machine-readable format;
  • Withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

How to exercise your rights

To exercise any of the rights described above, contact us at support@gamingrift.com. We may need to verify your identity before responding. We will reply within the timeframe required by applicable law (generally one month for EU/UK requests, 45 days for California requests).

Complaints

If you believe your privacy rights have been infringed, EU/UK residents have the right to lodge a complaint with their national data protection supervisory authority, and California residents may contact the California Attorney General's office.

Cookies

Detailed information about the cookies we use and how to manage them is available in our Cookie Policy.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the latest revision.